Animated explainer film
Financial planning that doesn’t suck. A radical departure from the norms of the finance industry, Creative Money’s approach to personal finance left some prospective clients scratching their heads: “what do you mean I can have my daily latte and plan for retirement, too?” Their team was spending too much time explaining their model - time they’d rather spend advising clients. They needed help.
True to the spirit of the company, we decided to make the story of money fun and easy for anyone to understand. It began by interviewing a dozen former and current customers. We learned a lot about this 100% woman owned and operated company. We wrote a script that captured their road tested creative approach and their playful spirit. After talking with the founder and looking at their brand design, we decided to bring in brother and sister design and illustration team Paul du Coudray and Elizabeth Haidle. These two artists collaborated with our creative director / writer Aaron Straight on an animation concept. Once the script and illustrations were complete, we brought in master animator Joe Towey to bring the story to life. The piece is beautiful, provocative, and has helped on-board a year’s worth of new customers ready to take control of their financial futures.
We had Soulcraft Allstars do an "explainer" video for us, and they were amazing. In SO many ways. We LOVE the final product, but aside from that I could totally tell they had an organizational process for communicating/keeping us in the loop so even as they were working on things, they never went too long without checking in. They also stayed on schedule. And, they really, REALLY took the time to understand our business thoroughly, and craft a message that reflects who we are. I would recommend them without reservation!
Mindy Crary, Founder / Financial Planner, Creative Money