Seattle Aquarium
Seattle Aquarium, The James M. Lea Foundation, Chris Morgan, Valerie Segrest, Wild Orca, Puget Sound Restoration Fund, Stephanie Blair, Army Corps of Engineers, KC Finkbonner, Sealife Productions
Regional
Three-part film seriesSocial media film edits
opportunity
Can an aquarium be a true conservation organization? Yes. That is what the Seattle Aquarium has committed themselves to in education, science, funding, and advocacy. However, few understood the extent of their efforts, partnerships, and real impact. They needed a way to share their commitment with the world, and inspire new audiences.
solution
Through extensive discovery (listening + learning) it became clear the aquarium’s conservation projects throughout the Salish Sea were far reaching and deeply impactful. After numerous interviews with Coast Salish leaders, fisherpeople, biologists, activists, and others, we began work on a series of films showcasing the aquarium’s work alongside their many partners.
With well-known ecologist, filmmaker, and podcaster Chris Morgan hosting, the films take audiences on a journey of discovery into how, within an ecosystem, seemingly isolated problems can lead to surprisingly widespread issues. They then direct viewers to a landing page featuring actionable steps everyday people can take to help protect the Salish Sea, no matter their circumstances.
The campaign has reached across the region through featuring at film festivals and on social media inspiring new partnerships and better recognition for the work the Aquarium does to conserve the ocean.
testimonial
Soulcraft Allstars helped us craft authentic narratives and bring key issues into focus through beautiful and compelling storytelling. We are grateful for the collaboration and dedication of their team, their creativity in securing Chris Morgan to tell our story, and the positive audience response to these videos.
Kat Willson, Director of Marketing and Communications, Seattle Aquarium
