Adidas / MatchMG
Communication challenge/opportunity: Adidas, partnering with Damian Lillard of the Portland Trailblazers, was releasing a new shoe. They were throwing an insider’s event and wanted to share it with the world 24 hours later.
Goal: Shoot and edit a bad-ass event and release it to the world in 24 hours.
Strategy: We worked with Galen McKamy to understand his vision for the event and then set up our cameras strategically to capture the widest range of action balancing shoe placement with authentic human moments (and cuteness). We also requested Damian’s new album Dame Dolla and used one of the title tracks as the soundtrack to the piece.
Results: The spot helped launch a new line of Adidas shoes to the world!